Umama's is a restaurant inspired by the tastes of African cuisine fused with elements of umami flavours. Umami is an intense flavour, considered the fifth taste humans experience and has only recently been popularised by Japanese food.
The logo takes form of a bowl of ramen with five noodles - representing the fifth human taste. The logo is made up of a "U" from the word "Umama's". This creates a new minimalistic identity for a contemporary African and Japanese fusion.